Market of Chinese electronic sphygmomanometer: competitors Era"The production of sphygmomanometer company more, also more sphygmomanometer." Held in the creative age in the third China International Medical Electronic Technology Conference, standing in the bustling crowded audience, and rcomm technology general manager Chen Xiaojian said excitedly, "competition, good times but remains electronic sphygmomanometer industry development." This is the common feeling of practitioners in China at the present stage of most electronic sphygmomanometer.Affected by many favorable factors in China, portable medical equipment market, electronic sphygmomanometer maintained higher development trend, become one of the most widely used products. As everyone knows, affected by the national policy support, in 850000000000 government health input, most of the money will be used for the construction of rural medical care. Rural area city or edge of the two or three will be an important market for electronic sphygmomanometer. In addition, aging of the population, improving living standards, health awareness, and consumers' cognition degree of medical electronic products rise, also promoted the rapid development of the market of electronic sphygmomanometer. According to the forecast, the next 3 years, with the decline in product prices, China electronic sphygmomanometer market scale compound annual growth rate of more than 30%, an average annual demand of about 3500000.Therefore, whether it is OMRON, Microlife, Panasonic, AMS and Johnson, NISSEI, and other international brands, or diving, nine, small nurses, and says, local brands, are optimistic about the Chinese market of electronic sphygmomanometer. However, with the development of electronic sphygmomanometer become common household health care equipment, increased market penetration, the market competition becomes increasingly intensified. The industry generally believe that, at present China electronic sphygmomanometer market in eve brand saturated, competition is conducive to the development of the whole industry, the short term, because of all kinds of brand marketing strategy and product positioning of the same, and the development of vibration in different market areas, the emergence of leaders coexistence phenomenon. However, after crossing the brand distributed development stage, China electronic sphygmomanometer market will enter a brand of the survival of the fittest stage, then the entire portable medical electronics industry will achieve industrial concentration.International brand still occupies dominant positionChina new medical reform for medical electronic industry continued warming has injected vitality, also contributed to the development of the electronic industry, crowded the third China International Medical Electronics Technology Conference is a case in point. However, medical instrument branch secretary of the China Instrument Society long Dr. Wang Xiaoqing calm analysis: "medical electronics market in China has just started, the new medical reform impact on the market is far from being revealed." He said: "the medical electronic market in developed countries to develop better." At present in Europe and America and other countries, electronic blood pressure monitor has become the necessary family equipment, but China has not formed so environment, is expected in the coastal city and inland city consumer driven, electronic sphygmomanometer market will develop steadily.Because the Chinese market late, electronic blood pressure meter international brand manufacturers to the international experience to China, China has become the market leading pioneer of electronic sphygmomanometer. At present, in the first-tier cities market, electronic blood pressure meter international brands occupy a dominant position. In Shenzhen the same pharmacy as an example, placed in the counter products are OMRON, Microlife, and also international brands, domestic brands is very difficult to see. Shenzhen Huaqiang North branch line pharmacies responsible person said: "the reason why the drugstore international brand to occupy a dominant position, because consumers are value or those who have received medical certification, public recognition of the measuring instrument."At present, electronic blood pressure meter on the market sales price ranging from 250-1500 yuan, mainly divided into two semi-automatic and fully automatic, the pulse is converted into an electrical signal to the sensor, and then processed by computer after the show for blood pressure value, its light structure, convenient self measurement, therefore particularly suitable for home health care. Semi-automatic electronic sphygmomanometer require the user to boost the morale of the airbag, the measurement process is manual; and automatic electronic blood pressure meter without user inflating, just press the switch key, automatically complete the whole measuring process. And in the same brand electronic blood pressure meter, automatic electronic blood pressure meter price than the semi automatic electronic blood pressure meter high hundreds of yuan, if the automatic electronic blood pressure meter and additional memory function and mute design, price reached 1000 yuan. Although the automatic electronic blood pressure meter high prices, but the more easy to operate, popular with consumers.In the market, the international brand with the first impressions are strongest advantage, although in recent years the monopoly position has been weakened, but the leading position in the market is still difficult to shake. OMRON healthcare (China) Co., Ltd. managing director said: "the key to tail off through the popularity of home medical electronics such electronic sphygmomanometer, is accurate and user-friendly products, must guarantee and medical institutions measuring instrument to measuring accuracy similar to win the trust of consumers; at the same time the need of humanized design, ensure that the family member can accurate operation." The convenience and reliability for the consumer service, is the consistent pursuit of international brand, excellent Ruikang aiming at China market situation, in early 2010 launched electronic blood pressure with USB computer on-line and Bluetooth wireless transmission, consumer convenience data processing.After fully explore the first-tier cities market, international brands will greatly expand the two or three line of the city market, consolidate its position in the market of electronic blood pressure meter. However, two or three line city city

Date:2013/5/23 13:36:51

Market of Chinese electronic sphygmomanometer: competitors Era

"The production of sphygmomanometer company more, also more sphygmomanometer." Held in the creative age in the third China International Medical Electronic Technology Conference, standing in the bustling crowded audience, and rcomm technology general manager Chen Xiaojian said excitedly, "competition, good times but remains electronic sphygmomanometer industry development." This is the common feeling of practitioners in China at the present stage of most electronic sphygmomanometer.

Affected by many favorable factors in China, portable medical equipment market, electronic sphygmomanometer maintained higher development trend, become one of the most widely used products. As everyone knows, affected by the national policy support, in 850000000000 government health input, most of the money will be used for the construction of rural medical care. Rural area city or edge of the two or three will be an important market for electronic sphygmomanometer. In addition, aging of the population, improving living standards, health awareness, and consumers' cognition degree of medical electronic products rise, also promoted the rapid development of the market of electronic sphygmomanometer. According to the forecast, the next 3 years, with the decline in product prices, China electronic sphygmomanometer market scale compound annual growth rate of more than 30%, an average annual demand of about 3500000.

Therefore, whether it is OMRON, Microlife, Panasonic, AMS and Johnson, NISSEI, and other international brands, or diving, nine, small nurses, and says, local brands, are optimistic about the Chinese market of electronic sphygmomanometer. However, with the development of electronic sphygmomanometer become common household health care equipment, increased market penetration, the market competition becomes increasingly intensified. The industry generally believe that, at present China electronic sphygmomanometer market in eve brand saturated, competition is conducive to the development of the whole industry, the short term, because of all kinds of brand marketing strategy and product positioning of the same, and the development of vibration in different market areas, the emergence of leaders coexistence phenomenon. However, after crossing the brand distributed development stage, China electronic sphygmomanometer market will enter a brand of the survival of the fittest stage, then the entire portable medical electronics industry will achieve industrial concentration.

International brand still occupies dominant position

China new medical reform for medical electronic industry continued warming has injected vitality, also contributed to the development of the electronic industry, crowded the third China International Medical Electronics Technology Conference is a case in point. However, medical instrument branch secretary of the China Instrument Society long Dr. Wang Xiaoqing calm analysis: "medical electronics market in China has just started, the new medical reform impact on the market is far from being revealed." He said: "the medical electronic market in developed countries to develop better." At present in Europe and America and other countries, electronic blood pressure monitor has become the necessary family equipment, but China has not formed so environment, is expected in the coastal city and inland city consumer driven, electronic sphygmomanometer market will develop steadily.

Because the Chinese market late, electronic blood pressure meter international brand manufacturers to the international experience to China, China has become the market leading pioneer of electronic sphygmomanometer. At present, in the first-tier cities market, electronic blood pressure meter international brands occupy a dominant position. In Shenzhen the same pharmacy as an example, placed in the counter products are OMRON, Microlife, and also international brands, domestic brands is very difficult to see. Shenzhen Huaqiang North branch line pharmacies responsible person said: "the reason why the drugstore international brand to occupy a dominant position, because consumers are value or those who have received medical certification, public recognition of the measuring instrument."

At present, electronic blood pressure meter on the market sales price ranging from 250-1500 yuan, mainly divided into two semi-automatic and fully automatic, the pulse is converted into an electrical signal to the sensor, and then processed by computer after the show for blood pressure value, its light structure, convenient self measurement, therefore particularly suitable for home health care. Semi-automatic electronic sphygmomanometer require the user to boost the morale of the airbag, the measurement process is manual; and automatic electronic blood pressure meter without user inflating, just press the switch key, automatically complete the whole measuring process. And in the same brand electronic blood pressure meter, automatic electronic blood pressure meter price than the semi automatic electronic blood pressure meter high hundreds of yuan, if the automatic electronic blood pressure meter and additional memory function and mute design, price reached 1000 yuan. Although the automatic electronic blood pressure meter high prices, but the more easy to operate, popular with consumers.

In the market, the international brand with the first impressions are strongest advantage, although in recent years the monopoly position has been weakened, but the leading position in the market is still difficult to shake. OMRON healthcare (China) Co., Ltd. managing director said: "the key to tail off through the popularity of home medical electronics such electronic sphygmomanometer, is accurate and user-friendly products, must guarantee and medical institutions measuring instrument to measuring accuracy similar to win the trust of consumers; at the same time the need of humanized design, ensure that the family member can accurate operation." The convenience and reliability for the consumer service, is the consistent pursuit of international brand, excellent Ruikang aiming at China market situation, in early 2010 launched electronic blood pressure with USB computer on-line and Bluetooth wireless transmission, consumer convenience data processing.

After fully explore the first-tier cities market, international brands will greatly expand the two or three line of the city market, consolidate its position in the market of electronic blood pressure meter. However, two or three line city city