Southeast Asia car networking market popular
According to foreign media reports, Southeast Asia every month 85% drivers to use all kinds of navigation service. The use of consumer analysis tools SBD 2400 drivers for the investigation, to find out what kind of car service network is the most appropriate.
It is reported, in 2012 January to June period, the number of cars sold in Southeast Asia than last year rose 21%, make southeast Asia during the downturn of the global OEM market, became a few luminous point of.
Japan OEM manufacturers in Southeast Asia is in the leading position, they actively seize the market, providing a telematics service. In early 2012, Toyota in Thailand unveiled a smart mobile phone integration solutions.
However, OEM manufacturers are favored by consumers, SBD in Indonesia, Malaysia and Thailand in the near future 2400 car buyers do consumer research results are as follows:
• consumers interested in the topic of environmental protection is discussed, the fuel prices are very concerned about, green driving service demand in these 3 markets are ranked in the forefront.
•the stolen vehicle tracking service in Malaysia car buyers is especially popular, which can reflect the high theft rate.
•recent car buyers in the intelligent mobile phone users than the overall permeability higher than 20% to 30%.
As the popularity of intelligent mobile phone, intelligent mobile phone navigation is becoming the main form of navigation of vehicle owners.