Nine innovative field of mobile Internet

The mobile device features a combination of one or more of the original PC Internet product innovations, but also makes some of the original PC Internet have not successfully involved in field and pattern.

Mobile Internet sources of innovation what is motivation? Can be contrasted with PC Internet to look at this problem. First of all, intelligent mobile device activation to put quantity and increment are more than PC, using data did not find the exact, should be the leader will be more obvious; secondly, intelligent mobile devices ", with GPS, cameras, sensors, communication function " and several properties are not available on the PC, these characteristics a one or more combination for the original PC Internet product innovations, but also makes some of the original PC Internet have not successfully involved in field and pattern. Below we together to talk about the nine main innovation domain. It is noted, and some such as cloud computing, hardware, security and other infrastructure level opportunities not only for the more involved, focusing on mobile Internet and the core application layer.

A basic necessities of life, O2O. With the help of GPS, cameras and other characteristics, in people's lives each of the segments forming new information services and products to better meet the needs of the users. Like to buy clothes shopping areas of " beauty ", to find a restaurant " the public comment " and " God of cookery shakes ", to find the hotel and short rent " Hotel " and " ant short rent ", etc.. During a cold start, service between merchants and consumers have a " chicken and egg" problem, can see smart entrepreneurs in various ways to solve this problem. Some will first pass and several short tail merchants set up cooperative, attracts a small number of users, and then let the long tail business settled; some will not directly and businessmen to establish a business relationship, and only do the information layer, enough to draw the user after the establishment of sales team rapid hammer broken already benefit businesses. In conclusion to unravel the cold start problem, enter snowball stage, market segments of the O2O platform will highlight the value of.

Two, health care. Mobile Internet is exerting a profound influence and change of medical health industry, which concern a branch is the use of sensor technology. Nike in recent months start Nike+ mass marketing. The company was established 40 years to companies that are using the digital, information to remake the most traditional industry, started from the sale of products to sell products and services. Like the single game into the online game, Nike now for every sale products increased by multiple sensors and networking capabilities, lace strap at all times record the subtle changes in the body, and then aggregated to form a healthy archives cloud. Based on these data, you can check, can also be reminded, later will even give you recommend suitable exercise program and coach etc.. In chronic diseases, long-term monitoring and condition is a huge demand, such as blood glucose monitoring field iBGStar can easily monitor blood glucose and immediately in the mobile phone, digital imaging, more importantly it also recorded each of your blood glucose value. After a period of time, in the clouds to you personally for disease archives will provide patients self-check and doctor to provide strong support.

Three, information search. The search has become a huge demand and commercial, mobile Internet may put this demand and industry then magnified 5 times or 10 times more. Voice recognition technology will mature to the critical point, voice search development be triggered at any moment. In the United States has Apple and Google two giants in leading the trend, also attributed to them in the two domains in the huge input of resources and time. Some people say that this is the big game, small companies vulnerable. I would like to have at least one chance is vertical search, each industry in phonological and semantic recognition have different characteristics, information capture index sort is different, input and output modalities to because of the need to change. As now Baidu has occupied a huge market share, in tourism, real estate, financial, automotive and other fields can still produce a lot of vertical enterprise. When the graphic recognition technology has reached a critical point, graphic search also will be popular, Google Glass I do not know whether the breaking point, get user pain point. Similarly, in the graph search areas there are also unified the opportunity and vertical opportunity. For example, license plate, such as face recognition has actually in business use, but more difficult vertical like fashion shopping still need time to break through.

In addition to O2O, health care and information search, the mobile Internet in the financial, communications, games and entertainment areas such as there is a huge opportunity for innovation.

Four, financial. A: paid links of innovation is the emerge in an endless stream. Micro message aroused the Chinese code using wave, can see micro message bar code payment will become important mobile payment channels ( there may be a touch, shake a payment ), especially in the field of O2O consumption. Telecom operators have wishful thinking to independent implementation of RF-SIM payment and mobile phone manufacturers to promote NFC payment in China ( realize ) the difficulty is great, because of the financial institutions of the important position. But now the telecommunication operators are beginning to jointly promote the popularity of SIM and UnionPay card binding bank card short-range plus remote payment, which within the next 3 to 5 years will be an important force.

B: personal financial services software. The United States of America 's Intuit in QuickBooks services to numerous medium and small businesses, and millions of consumers are using TurboTax and Quicken software will own financial care be arranged in good order. In China only a few consumers using some PC on personal financial accounting software, management, investment and so on, how to make the population expanded to tens of millions or even billions? Many companies in the mobile phone platform quietly started the work, I believe that the ultimate winner from a mobile platform.

Five, communication. At home, abroad micro message represented by WhatsApp based on mobile phone mail list of instant communication software, it may be the eyes of consumers in the next generation communication. Based business operators -- including voice, SMS MMS business -- will suffer in the long great challenge, value-added services such as customized ringing tone also may be the front of. The future, basic telecom operators will truly be channelized, earning him the deserved profits; and application layer communication software will become the most powerful in the industry chain of a ring around him, the new " SP " will be a wave of innovation upsurge and business opportunities.

In six, games and entertainment. Never play PC stand-alone game, network game, webpage game huge crowd began to play mobile phone games. Mobile phone game will truly become the popular game mode. While the original PC game player fragments of time will also continue to be mobile phone games by. Unity, cocox2d-x, HTML5 and so on the basis of continuous improvement of technology and the popularity of iOS and Android will enable mobile phone game outbreak in 1 years.

Seven, 2 vertical. Has been observed in real estate, car, travel, shopping and other female vertical field produced very valuable company, this trend will be further deepening and widening, and through mobile and social two factors to upgrade to 2. So the more vertical field of information such as health care, legal, digital, sports, lifestyle information and so on, there are plenty of opportunity for innovation.

In eight, advertising media. Mobile advertising value has not entered mainstream media purchasing plan, but the days will come, as the growing Internet advertising. In addition to screen small suspected the weakness ( but not necessarily so ), mobile advertising in user behavior data acquisition using ( in the protection of privacy based on the use of location, browsing behavior, such as mobile phone number associated with multiple scenes ), user feedback ( through the photos, audio, user interactive feedback ), transmission etc. Internet advertising has more advantages than.

Nine, enterprise information service. This field is Chinese entrepreneurs the most overlooked tacit big market, too much attention on the consumption of information service and ignore the enterprise information service. In the United States there have been quite a number of enterprises based on mobile phone software Service Corporation -- Based on a trend: the mobile terminal will gradually replace PC become the office first computing terminal. In security, enterprise social networking, office software, CRM, enterprise network infrastructure equipment and other fields has appeared such as Mobileiron, Jive, Yammer, mellmo, PaloAlto Networks, will be more companies in enterprise mobile information service this trend success.