Guang Yao Wang Laoji exchange " business e -" test conditions and requirement
On August 23, 2012, should the invitation company Guang Yao Wang Laoji, mobile Internet business colleagues to Wang Laoji headquarters exchange in information technology " business e -" platform, on the meeting, Wang Laoji respect for supervision personnel requirements are put forward to improve opinion, in information technology will further improve the " business e -" platform, build the industry's best companies. Resource management system!
" Business e -" enterprise marketing visible cloud platform
- LBS&GPS position service based enterprise marketing activities of visible cloud platform
What is " business e -"?
•" business e -" based on LBS base station location, the GPS satellite positioning, mobile Internet, cloud computing and other technology, combined with the enterprise ERP/OA.
•" business e -" is based on intelligent mobile phone, computer and Internet marketing activities of the enterprises " visualization " management platform.
•enterprise field personnel positioning monitoring, customer development, attendance management, task distribution, company announcements, marketing activities visualization management
•let sales terminal data information and timely feedback to the company, let an enterprise policy instantly delivered to terminal stores and shop assistant
•whether market management, supervision, guide, clerk, promotion, channels or the target consumer, also no matter where he is, as long as there is a mobile phone or computer, can be ready to participate in the enterprise marketing activities, their active participation, the first will effectively enhance the effects of the activities, then let each level the effectiveness of the activities and problem and feedback, is the market activity and sales management, efficient support tools.
" Visualization " management?
•attendance visualization: on-line monitoring of each clerk 's current location, attendance record, track records, customer call activity records.
•marketing activity visualization: the main purpose is to strengthen the management activity, enhanced activity effect, timely grasp of the effectiveness of the activities of. For example: delivery activities, campus promotion, new listing, session interaction, media monitoring activities support.
•sales and Marketing Management Visualization: its purpose in addition to enhanced activity effect, reduce the cost, to achieve the ideal promotional activities outside the target, the general need to solve the market management problem, for the long-term, strategic goals. For example: the establishment of consumer club, the club, the core store management system, improve the product promotion of positive terminal; terminal inventory and sales control; control change goods, eliminate fake; channel object quantifies assessment and evaluation and so on.
Features: application of scene description (not to the scene to scene, wins )